NTUC FairPrice to extend Pioneer Generation discounts, but remove priority queues

NTUC FairPrice Pioneer Generation Discount

NTUC FairPrice announced on 27 Dec that it will be extending its Pioneer Generation Discount scheme for another six months until 30 Jun 2019.

This extension will amount to about S$2 million, in addition to the S$16 million in discounts that it has already given since the scheme’s launch in 2014. This will also be the fourth extension since the scheme was first introduced.

The scheme currently allows members to enjoy a 3 per cent discount on Mondays and Thursdays. It also complements the Seniors’ Discount Scheme, which enables shoppers above the age of 60 to enjoy a 2 per cent discount on Tuesdays, FairPrice said.

Seah Kian Peng, chief executive officer of NTUC FairPrice, said, “We continue to renew our efforts to affirm our appreciation to our pioneers by extending the PG discount scheme for another six months so that they may continue to reap greater savings for daily essentials.”

Meanwhile, priority queues for the Pioneer Generation Members will be put to a halt from 1 Jan 2019 as it has already ‘fulfilled its objective’. The initiative, which was introduced in October 2014, aims to raise awareness in customers in treating pioneers and seniors more graciously.

Aunties and uncles ah, don’t say never tell you ah. Don’t know how to get discount? Chicken feet! Just show your Pioneer Generation card lor.

And please ah, remember no more priority queues next year. Don’t later kena stomp for queue cutting.

If you’d like to contribute your story to us, drop us an email at [email protected] and we’ll review it. We read each submission that comes to us within two weeks of receiving it.



Written by