Gong Cha promises bigger, better comeback in Singapore

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Parent company of popular brand Gong Cha said the chain is returning to Singapore in the next several months in a “bigger, better, upgraded format”.

Gong Cha

According to Straits Times, it was reported that Unison Capital, the Japanese private equity firm who owns Royal Tea Taiwan, the firm that founded the bubble tea brand, is committed to let Gong Cha stay in Singapore.

“We just want to make clear to our Singapore customers that we are not leaving the market and we plan to come back pretty soon,” said Mr Kim Soomin, a partner at Unison Capital, in an interview with Straits Times.

He said they will be introducing a more modern look to the new stores and logo and also a new menu which will be customised for Singapore customers.

According to Gong Cha’s official site, there are about 1,500 Gong Cha outlets worldwide and according to Straits Times, around 80 of the outlets were located in Singapore.

Singapore is one of one of the top three contributors to Gong Cha’s overall turnover, which stood at over US$70 million (S$96.6 million) last year. Annual revenue from Singapore outlets stood at about S$30 million.

All 80 Gong Cha stores had been converted to LiHo outlets by RTG Holdings, which brought Gong Cha here in 2009.

RTG Holding’s managing director Rodney Tang had decided to give up the franchise and launch LiHo when he learnt that Royal Tea Taiwan had been sold to Unison Capital without his knowledge.


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